Outcome is the new Benefit

This blog post is a continuation / reply to a blog post by Salesforce about Outcome, where they’ve interviewed a guy called Mark Hunter, The Sales Hunter. In short, Mark talks about how customers don’t buy features or benefits – they buy outcomes. There’s a 2 minute video, and the blog post itself takes Continue reading Outcome is the new Benefit

Essentials of #SocialSelling for Beginners

Over the past few weeks, I’ve been monitoring #SocialSelling on Twitter quite intensively as I want to master everything there is related to it. To help you save some time, I decided to share some of the best posts I have seen, to help you get started. It’s important to Continue reading Essentials of #SocialSelling for Beginners

Social Selling = Data Driven Sales = C-suite Buy-in?

“Social Selling => Informed Selling => Data Driven Sales” Do you agree? Social Selling/Data Driven Sales and the C-Suite In my role with Mynewsdesk (and some before that), a key thing I am asked for is data, reports, insights. Now this can range from “What is our revenue?” to “Who Continue reading Social Selling = Data Driven Sales = C-suite Buy-in?

Social Selling – Embrace it to Succeed

At the Inside Sales Virtual Summit, there was one topic I thought I had pinned down and was practising. That was Social Selling (or Sales 2.0). However, after having listened to 11 speakers, who touched the subject in one way or another, I can only say this is the skill to master this Continue reading Social Selling – Embrace it to Succeed